Simple Is... Search Engine Optimization

Search engine optimization, also called SEO, is a concept of paying close attention to your web site and its ability to rank well for your specific subject matter within the major search engines. SEO professionals consult site owners on various ways to improve their web sites in a manner that will equate to additional visitor traffic. Some draw parallels of SEO work to the old days of loading pages with keywords or hiding tremendous lines of keyword-rich text in an effort to trick the engines into ranking a specific site over another. These tricks no longer work. Today, SEO has become a sophisticated discipline focusing on site cleanliness, quality content and inbound link-building strategies. There is a lot of misinformation out there from quick-hit companies looking to capitalize on the SEO movement; however, when beginning to build an SEO strategy, keep this simple formula in mind, and you cannot lose:

clean code + unique, quality content + substantial inbound links = SEO success

Learn more SEO basics: SEO 101

Simple Is... Web Design Standards

Crystal clean code. The concept of web standards relates to creating lean, efficient web sites that load quickly and function properly across a number of web agents. Sites that focus on design standards utilize XHTML markup for information structure and cascading style sheets [CSS] for consistent design style. The net effect being web sites that load quickly and consistently across a variety of popular web browsers as well as a growing set of user agents such as mobile phones, IP-enabled gaming systems and personal information managers. Developing with web design standards and a consistent navigation structure allows webmasters to make web sites that are consistently easy to use and understand. With regards to the SEO, clean code is much easier for the search engine spiders to consume allowing companies to get all of a web site's important content and information into the search engine indexes completely.

Simple Is... Site Usability

It amazes me how many web sites out there continue to confuse their visitors with poor navigation, irrelevant content and obnoxious eye candy. Usability has many definitions but is closely related to web site design standards. Depending on who you ask you can get a variety of site usability definitions from the puritan point of view of perfection, to a somewhat more relaxed approach of basic design consistency. In the end, the goal of usability consultants is engineering web sites that are easy to use, easy to understand, and function so intuitively that the web visitor never has to think about what to do next.

phatz.com codes in valid, strict XHTML and CSS | Specializing in responsible SEO Training in Atlanta. phatz.com's search study group, SEO Atlanta is specifically dedicated to SEO training, education and practice.

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